Maybach, one of the world's most exclusive automotive names during the 1920s and 1930s, will be reborn in 2003 as a super-luxury car marque within the Mercedes-Benz division of DaimlerChrysler AG.
Official Mercedes photo released from the factory of a camouflaged Maybach.
"We are using the Maybach name to emphasize the unique nature of our future premium-quality product," said Professor Juergen Hubbert, DCAG board member in charge of the Mercedes-Benz and smart car division, "and to carry on the tradition of a legendary marque, whose exciting cars were the ultimate in design and technical perfection in the years between 1921 and 1940. We are pursuing these very same goals in the development of the new Maybach. Based on state-of-the-art Mercedes technology, these vehicles will set new standards in the world of premium cars, thus paying due honor to the great name of Maybach."
A New Emblem for a new Marque
Based on the distinctive emblem that adorned the much-admired Maybach cars, a new double-M insignia will recall the German luxury car brand of years gone by. Originally signifying "Maybach Motorenbau," the double-M badge in the future will stand for "Maybach Manufaktur ," highlighting the marque's original focus on individualized hand-craftsmanship.
Each Maybach Will Be Uniquely Handcrafted
Individuality, elegance and exclusivity are cornerstones of the Maybach marque, and giving each customer close attention will be a priority. An unprecedented range of fine materials and paint choices as well as innovative technical features will be available, ranging from specially designed inlays to high-tech business equipment for the rear-seat passenger area. As a result, each and every Maybach model will be a unique, custom-made specimen. High expectations for the Maybach name will be matched by the manufacturing process at the Sindelfingen plant, which is flexible enough to ensure that personalized equipment and trim requests can be fulfilled while guaranteeing the highest levels of hand-craftsmanship.
Pioneering Technological Innovations in Mercedes-Benz Style
In addition to individuality, aesthetics and quality, the new luxury marque is aiming for technological leadership. Maybach development is in the hands of top engineers at the Mercedes Technology Center in Sindelfingen, so the new car can benefit from a smooth transfer of expertise. The Maybach is thus destined to exceed established Mercedes levels of quality in important areas such as safety, reliability and longevity. Maybach customers will be able to choose between two basic versions - a standard- or long wheelbase model. Fewer than ten vehicles will be built each day in the Maybach Manufaktur , which will have a maximum annual capacity of 1500 cars. Top markets for the super-luxury model will be the U.S., Western Europe and Japan.
Twin-Turbocharged V12 Power
A newly developed 5.5-liter twin-turbo V12 will make over 500 horsepower and - even more impressive - 664 Ibs.-ft. of torque. At a mere 2,000 rpm, this Maybach engine produces 90 percent of its train-pulling power.
High-Tech Electronic Braking and Air Suspension
In addition to Maybach will be equipped with yet another Mercedes technology first - electronic braking, which provides faster brake response with exactly the right brake pressure at each wheel. The lightening-fast electronic controls also provide a number of other benefits to make driving safer and less stressful. A new type of electronic air suspension is designed to adjust for a wide range of driving conditions, to ensure highest level of active safety and driving comfort. Other appointments include four-zone automatic climate control, ventilated comfort seats and a new audio system that provides Dolby surround-sound at every seat.
Maybach - Inventor of the First Mercedes
Wilhelm Maybach was the technical director of the Daimler Motor Company and a close collaborator for many years with Gottlieb Daimler, who had developed the first Mercedes car in 1900. With its front-mounted, dual-camshaft engine and advanced honeycomb radiator, this car was the precursor of all modern passenger cars. Its inventor, Wilhelm Maybach, was considered the "king of engineers" at the time.
Maybach left the Stuttgart company in 1907 to start his own company. Specializing in designing large airship engines, "Luftfahrzeug-Motorenbau GmbH," was to become MTU Friedrichshafen, now part of DaimlerChrysler AG.